«The puzzling year 2020 – and what comes next» | European Publishing Congress (June 6-8, 2021, Vienna)



European Publishing Congress (@ENC_Vienna)


«How are Europe's media preparing for the future? Which contents have proven to be sustainable in the Corona Year, which ones can be dispensed with? Do we still need the classic newsroom? How efficient are our home office teams? How sustainable is the boom in digital subscriptions? Will advertisements become important again and what remains of events and side businesses? Can we do without money from the state?»



Hans Spoelman (@HansSpoelman), «Digital transformation: a new concept for our printed newspaper» at #EPC2019


Read here about the topics and speakers.


«Maria Hedengren, CEO, Readly, Sweden

»Can 34 million data records predict the future of media?

»What do people prefer to read digitally? And what do they leave behind? But above all: Are they willing to pay for it? This alone is valuable data that must be of interest to every media company. But does it also tell us something about future developments? And how can we classify the findings of the past few months? Few companies know as much about reading behavior as Readly.

»In Vienna, CEO Maria Hedengren will present details from Readly's enormous wealth of data for the first time. From it, astonishingly clear trends can be identified - including what could work in the media market in the future and what will soon be left behind.


»Lina Brinkschulte, Corporate Communications, Deutsche Telekom, Germany

»Telekom’s Podcast Hub

»What Deutsche Telekom and her customers have in common, is a fable for communication of all kind. And Telekom has a lot to tell: Under the umbrella of the company’s products and services, different communities meet day by day – carrying their innumerable, exciting stories. The podcast serves as an ideal communication channel, as the mutable parts convey those stories in an intelligent, profound, accessible, entertaining and informative manner. Further, it is the perfect knowledge tool “to go”: always available on demand, at any time, anywhere, be it on the way into the office, doing sports or relaxing at home.

»The Podcast Hub is Telekom’s home for all corporate podcasts. Here, all formats can be found at one glance – and considering the various and diverse topics, any audience will find their adequate audio experience.


»Tilman Aretz, CEO, Nachrichtenmanufaktur GmbH, Germany

»15 months in corona mode - a chance for media?

»Let's not talk about the economic damage and look at the rest. Could this rest be a huge opportunity? Never before in recent history has so much change been necessary, but also possible in such a short time. Organizational structures became obsolete overnight. Practically everything had to be rethought and media had to concentrate on their core topic: journalism. The result at ntv.de: Twice as many users than one year before. What ntv.de has learned from this crisis and what tasks still lie ahead, reports editor-in-chief Tilman Aretz.


»Sónia Matos, Art Director and responsible for the relaunch of „Público“, Portugal

»Portugal: What is Europe's best in class doing now?

»"Público" in Portugal did everything right in its latest relaunch and received the highest award for it: "European National Newspaper of the Year 2020". What is immediately striking about "Público" is its handy, reader-friendly format. The front page is always dominated by a large picture. The inside pages are often designed using double pages. The newspaper focuses on the large topics and thus also on a generous layout with reduced use of color and typography. The result is clarity, simplicity. "Público" looks like a daily weekly newspaper and has a circulation of 31,500 copies.

»The online offering is considered the most successful in Portugal and is also used in Latin America. To achieve this result, the newspaper employs 114 journalists, 8 photographers and 14 designers (digital and print) as well as 4 infographers (digital and print). The only question that remains is: How did the class leader make it through the past months? How was it possible to maintain the high standard? What is "Público" preparing for 2021? Details will be presented by Art Director Sónia Matos.


»Pieter Klok, Editor-in-Chief, de Volkskrant, Netherlands

»An exemplary creative newspaper

»De Volkskrant consistently relies on visual journalism, both in print and online. As with other media, the topic is based on the daily events. But de Volkskrant succeeds in taking a noticeably different approach. Aspects are picked out that other media do not have in this way. For example, nursing staff wearing masks were shown around the world. De Volkskrant shows those people without masks and let them actually tell their stories.

»A great team of journalists, photographers, designers and online specialists that produces an exemplary creative newspaper every day! De Volkskrant is a national newspaper published in Amsterdam. It is printed in tabloid format and has a circulation of approx. 400,000 issues. 65 journalists, 4 photographers and 12 layouters work for the newspaper.


»Michael Tillmann, Hans Peter Janisch, Editor-in-Chief, Newspaper designer, Fuldaer Zeitung, Germany

»Why it takes courage to succeed in the regional

»The "Fuldaer Zeitung" has consistently modernized. The creators rely on strong visual journalism with a theme of the day in the center. Unusual for a German regional newspaper: the layout department and art direction have become enormously important. The "Fuldaer Zeitung" thus deviates consistently from the structure of comparable newspapers and creates a magazine atmosphere that is unusual for regional newspapers. Editor-in-Chief Michael Tillmann and Hans Peter Janisch, who was responsible for the redesign as a newspaper designer, show the strategy behind this and how readers are consistently involved in the renewal process. The newspaper appears in the Berlin format with a circulation


»Norbert Küpper, Newspaper designer, Germany

»Do not leave printed matter to the old

»Newsletters, podcasts, web design and animated infographics are in vogue and one could deduce in the Corona year that editorial offices only concentrate on the web. But that is not the case. Print is also being significantly developed. It seems that the printed newspaper should not simply be left to the older generation. In Scandinavia and the Benelux countries, daily newspapers have long resembled loosely laid-out magazines. Now Germany is also following suit.

»Current content is increasingly being presented in up-to-date design. German regional newspapers are now even setting up their own layout departments. More and more art directors are being hired to present content optimally in print and online. And the results are amazing. Newspapers look modern, both in terms of content and design, both in print and online.

»Nobert Küpper provides information on the trends of the 21st and 22nd European Newspaper Awards. An initial preliminary balance of the past few months: newspapers have maintained their high level of design in spite of working from home. Küpper has redesigned more than 180 newspapers. He works mainly in the German speaking area but he has also designed titles in Poland, Czech Republic, Slovakia, and the United Arab Emirates.


»Marie-Luise Schebesta, Michaela Seide, Editor-in-Chief, Editor, Einfach, los, Hubert Burda Media, Germany

»Let’s go! On the happiness of “being on the road” together.

»“Einfach los” is a lifestyle magazine for nature and outdoor lovers, camping enthusiasts and vanlife fans. The magazine conveys the feeling of being independent and free and offers travel inspiration for trips from long weekends to big getaways. It reflects a major trend theme - especially in these pandemic times - as the current circulation development shows. The special Instagram look provides a modern look that stands out from common magazine layouts.

»“Einfach los” is characterised by a high degree of authenticity, because the three magazine editors report on their own experiences, which creates a great utility value for the community and communication at eye level with the readers. The focus is on the happiness of “being on the road” together, whether with friends, family or partner.


»Tobias Liljeroth, Editor-in-Chief, Åka Skidor, Sweden

»The making of the magazine of the year

»Since 1974, Åka Skidor has provided first-class ski inspiration and is today Europe's oldest ski magazine (and also the world's second oldest ski magazine). Åka Skidor is part of Story House Egmont, a leading and long-standing Nordic media company. Åka Skidor has from the beginning worked hard with its visual approach with a lot of focus on high-quality photos and interesting stories, always with its own unique identity and style, showcasing the love and passion for the sport of skiing.

»Editor-in-chief Tobias Liljeroth tells how he and his editorial staff constantly works to refine Åka Skidor's message, how they think about the selection of content, how they work with image selection and covers, and how to strengthen Åka Skidor’s digital offer. In short, the work behind becoming the European Magazine of the year.


»Alec Russel, Alan Smith, Kevin Wilson, Editor-in-Chief, Head of Visual and Data Journalism, Head of Design, FT Weekend, Great Britain

»How print fits into a digital newsroom

»FT Weekend is part of an extraordinary success story: the newspaper has more than one million subscribers. Digital subscriptions account for more than three quarters of the total circulation. In a world dominated by the search for digital subscribers, a handcrafted print product can complement a news organization's strategy and support its future. This is done with integrated print and digital workflows, new initiatives and the way key content such as data visualization and photography is designed to leverage the strengths of the different media.

»Details will be presented by Alec Russell, Kevin Wilson and Alan Smith. The three journalists will present their strategy and explain how things are going after the past monthsFT Weekend is published in Nordic format and has a circulation of 185,000 copies. The newspaper is published in 15 countries and has more than one million subscribers. The FT employs 400 journalists, one photographer and five layout designers.


»Gabor Steingart, Founder, Media Pioneer, Germany

»No fairy tales: rethinking journalism

»The decline of traditional media has nothing to do with the internet, but rather a loss of credibility that has been going on for decades. Someone, who replaces curiosity through attitude, who excludes those who think differently with a custom language code and who refuses dialogue with the audience, has no chance of reversing the trend.

»The grassroots revolution of new independent media in Europe shows that things not only work differently, but also more succesfully. ThePioneer is part of this media revolution. They grow where others shrink. They hire when others negotiate their severance plan. ThePioneer dispense advertising, meanwhile others blend advertising and editing. “Journalism - rethinking” is intended to encourage people to act differently.


»Haika Hinze, Amélie Schneider, Art Director, Head of the picture editing department, Die Zeit, Germany

»A newspaper needs permanent cultural revolution

»Die ZEIT is a great success story: the number of subscribers has increased over the past five years by about 20 percent, the sold circulation in the last quarter (4/2020) was 547,400 copies - and the trend is rising. In terms of content and design, the weekly newspaper is constantly being developed – this is their strength, this is what makes them modern and contemporary. This is particularly evident in the print edition liveliness from week to week.

»The design does not follow any rigid rules, that appearance is being modernized again and again, for example at the end of 2019 when the department STREIT was founded and the knowledge section was revised twice. The front page of ZEIT was launched many years ago with the large-scale presentation of the cover story as a model for other newspapers across Europe. Current focus topics such as pandemic, the upcoming federal election in Germany or the climate reports regularly give impulses for new visual and content-related implementations.

»Editor-in-chief Giovanni di Lorenzo describes it as follows: “A living newspaper means permanent cultural revolution - but without cruelty. " At Die ZEIT, design is an indispensable sub-discipline, it shows where and how changes are made in the happening around the world. The harmonious interplay of conceptual and creative the preparation of the topics makes ZEIT one of the most exciting newspapers in Europe - an example for successful renewal at all levels.


»Sandra Harzer-Kux, Spokesperson, Territory, Germany

»How agencies can revolutionize the way content is created on the client side

»Has the marketing set-up of corporations grown at the same pace as the relevance of content marketing? How granular and differentiated does a brand with many sub-brands actually need to communicate? Are the readers of a magazine interested in completely different topics than those of a social media page? Sandra Harzer-Kux shows how her team has interlocked the content development process on the global BMW brands in four years based on insights and knowledge, creating not only monetary synergies, but also enthusiastic fans.

»In the process, TERRITORY has created a holistically conceived "content powerhouse" from engaging more than 70 million followers, managing three million dialogs per year, social-first launch campaigns, podcasts and a digital magazine, which brings together agency and marketing teams.


»More topics:

»Conceptually and creatively made outstanding

»The Portuguese enclave in Luxembourg

»Journalism with solutions.»


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